©SID LEE

NATIONAL BANK REINVENTS THE GAME WITH #ALTCOURT

Photo: © SID LEE

On July 7, the in-crowd of Canadian art and fashion gathered together in Montreal to experience tennis like never before, at a revolutionary pop up party. Welcome to Alt Court by National Bank.

Follow us through this amazing night where innovative installations break the traditional rules of the game and stimulate the senses. Powered by National Bank, this exclusive event allowed participants to start enjoying tennis a couple of weeks early, before the Rogers Cup takes place in Montreal.


“It was, without a doubt, one of the most creative parties we’ve ever been to”

– Damien Ligiardi,  Nightlife.ca


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© Karel Chladek


“A fusion of art and tennis”

– Alexander Kenton, style and travel blogger, Instagram


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© Karel Chladek


“I’ve never experienced a party like that before”

– Blogger PL Cloutier, YouTube


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© Karel Chladek


“All that was missing from Altcourt was Denis Coderre!”

– Stéphanie Alcaraz Robinson, YULorama.com


The National Bank invited more than 600 influencers from all over Canada to Alt Court, an event held in celebration of tennis and catered towards millennials. In collaboration with SID LEE and VIBRANT, the Uniprix Stadium in Montreal was revamped, with the help of MASSIVart, BLVD, and Pénélope et Chloe.

The stadium was filled with art installations, performances by Tentacle Tribe, video games, ping pong tables, a GIF animation station, a ball pit, and music by DJ Ryan Hemsworth. Some lucky attendees even left with complimentary tickets to the Rogers Cup, provided by Tennis Canada.

The innovative décor and futuristic atmosphere wowed guests and transported them into a re-imagined world of tennis, where pushing the boundaries is encouraged.

Watch how we changed the game:

 

Check out some of the photos from attendees:

 

 

See more photos here!

 

 

More to read:

#ALTCourt Hashtag on Twitter

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